Thursday, April 18 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military
Identifying Your Audience Beyond Demographics
The truth is that millennials are multifaceted beings. All black men aged 20 and below aren’t into NBA or video games. I’ll dive into the importance of understanding the nuances psychographics of your audience and how this gets brands closer to their target.
Netta Dobbins started her career in public relations working with clients such as PBS and, Sports Illustrated Swimsuit. She then transited to a career as a strategist where she created fully immersive campaigns that extended from the digital space to physical activations for clients such as the NBA, Googleand Nike. Along the way, she created Minorities in Media Connect (Mimconnect) which serves as a career resource that creates economic opportunity for marginalized groups through the media industry and beyond.