Thursday, March 19 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $20 members // $30 guests // $18 students // $25 active military
When the world Millis, you’ve got to Vanilli: the art of category defying advertising.
Have you ever noticed that all bank ads look like other bank ads? That all hospital ads look like other hospital ads? That all technology ads look like other technology ads? It’s not an accident. Brands clamor to the middle of a category bell curve, and it is our job to help them intelligently deviate. In this talk, I’ll share how Red Square does this consistently, why it works, and give a few examples.
About Rich Sullivan
Rich Sullivan is the CEO of Red Square, a creative agency with offices in Mobile and Chicago. Rich bailed on medical school in 1999 and landed at his father’s company in 2000, proving nepotism is alive and well. Fortunately for his father and other members of his nuclear family, things have worked out (so far).
He began running the agency in 2005, and since then, it has successfully become a national shop working with brands like Google, Snickers, Flipboard and Hilton Worldwide. The agency also boasts an impressive roster of gaming clients including Wind Creek, Hard Rock Hotels and Casinos, Rivers Casinos and Foxwoods.
Sullivan’s work has been recognized by SXSW, HOW, Print, OMMA, Graphis, FWA, Communication Arts, Archive and the WEBBY Awards.
Thursday, January 16th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$20 members // $30 guests // $16 students // $20 active military
The Cross Roads Between Art and Social Media
Social media has changed the landscape for everyone. Small businesses, corporations, and even artists. Join us as we explore how the social space has influenced and changed the workflow of an artist in the 21st century and how it can help personal brands think about their marketing.
About Hank Washington
Cornelius ‘Hank’ Washington is Art Director, Designer, and Illustrator born and raised Mississippi now residing in Birmingham, Alabama. With almost 10 years of experience, he has worked on campaigns for brands to help build and grow through problem-solving creativity. He has worked on campaigns for brands such as Dick’s Sporting Goods, Nike, TGI Friday’s and More. Hank has also worked with entertainment professionals like Marlon Wayans and his Work has been in several publications such as Jet Magazine and has been featured on branded social channels such @GoodType
Thursday, November 21st // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $20 members // $30 guests // $16 students // $20 active military
Josh Snead and Robert Clay are the co-creators behind SEC Shorts, a sketch comedy series focusing on the lighter side of the SEC. If you haven’t seen it, it’s hilarious. If you have, then we apologize for making fun of your team (unless you’re Tennessee). Shorts started on the Finebaum Show, and now going into our sixth season, can be found on social media and as a feature on the SEC Network. Josh and Robert both live and work in Birmingham, Alabama.
Thursday, October 17 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$20 members // $30 guests // $16 students // $20 active military
Embrace the Flaw
What’s stopping you from your dream and before you can even answer that, do you know what your dream is? To fulfill your dream, you have to embrace your obstacle. Know that “flaw.” Own it and plow through it, go around it, or go under it. By embracing your obstacle creatively, you make your dreams happen. This is what I call living a creative life. Expand your concept of creativity and learn to purposefully and intentionally achieve what you dream.
About Connie McLeod
Connie McLeod is a speaker, marketer, art director, and writer. McLeod is an award-winning veteran of the advertising industry. She calls herself a Creativity Coach because she helps people find creativity in themselves. She has recently published her first book, “Growing Your Creativity, The Live Your Life With Joy Workbook.” She is leading workshops, facilitating small groups, and giving speaking engagements on creativity. She is a lifelong resident of Baton Rouge, Louisiana and graduated from Louisiana State University.
Thursday, September 19 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $20 members // $30 guests // $16 students // $20 active military
Introducing your Clients to Branded Podcasts
Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. Whether it’s storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your client’s 2020 arsenal.
Thursday, August 15 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $20 members // $30 guests // $16 students // $20 active military
How to Make Your Creative More Courageous
How can you continue to innovate in a crowded creative space? By being brave. Join Shane Santiago, President and Chief Experience Officer at Bravely share a few tips on how being courageous with your creative can make meaningful marketing.
About Shane B. Santiago
Shane oversees creative, strategy and implementation at Bravely. Through a breadth of experience, from startups to Madison-Avenue agencies, Shane has brought big ideas to world-renowned brands like Marriott International, Under Armour, Disney, Discovery, the NBA, Daytona International Speedway, Paramount Pictures and Sony Pictures, snagging myriad industry honors along the way. His entrepreneurial drive has been applied across categories including automotive, food & beverage, sports & entertainment, technology, apparel, education, travel & hospitality, financial, and nonprofits. He’s been published in top industry publications, such as Advertising Age, ADWEEK, Communication Arts and Mashable. Shane earned his BS in advertising at the University of Florida, where he served as Chair of the University’s Advertising Advisory Council. Share also is the Chair of the American Advertising Federation’s National Innovation Committee (NIC).
Bravely is a modern creative consultancy at the intersection of storytelling, technology and experience. Or simply, “we make cool stuff for brands.” From user experience, content strategy and technology platforms through brand development and digital communications, we work with clients as true partners as an extension of their team.
Thursday, June 20 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
People Not Pageviews: Boost Your Brand by Building Community through Blogging
Come hear Javacia Bowser, founder of See Jane Write, discuss blogging best practices that apply to all forms of content marketing and demonstrate how to take content marketing to the next level by using it to build community and thus boost brand loyalty.
ABOUT JAVACIA BOWSER
Javacia is a freelance writer for multiple local and national media outlets such as USA Todayand Birminghammagazine. She is also the founder and editor of See Jane Write, a website and community for female writers, bloggers, and entrepreneurs. Through See Jane Write, she hosts in-person and virtual workshops and social events, maintains a blog and produce e-courses. She also develops and delivers exclusive content for members each week. See Jane Write has given her opportunities such as being named as Birmingham’s Top 40 Under 40 by the Birmingham Business Journal in 2015 and being selected as one of 30 “Women Who Shape the State” by Alabama Media Group.
Thursday, May 16 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
You’ve got a lot of competition. Some of that competition has a bunch of great ideas, just like you. But having ideas is one thing and compelling others to believe in them is something very different. Once the dust settles, you want to be the one still standing. Let’s talk about strategies and tips that can help improve your odds.
ABOUT MARK BARRY
Mark Barry started his career in the advertising industry as an Art Director at J. Walter Thompson. Later, he chased the money as part of UnitedHealth Group’s in-house creative team until he opened his own agency where he ran himself ragged for over 6 years. He is now an Assistant Professor of Advertising at the University of Alabama. He is the Director of Minerva, UA’s creative advertising specialization where he teaches classes in concepting, portfolio development, and pitching. He continues to provide creative consulting services during the teaching offseason.
Thursday, March 21 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
How to #BlackGirlMagic and Manage Brands
Victoria is currently the Global Brand Manager at eBay working in Silicon Valley. She’s not a techie, but loves the magic of technology and its ability to connect people to ideas across cultures and borders. With more than 10 + years of traditional CPG and entrepreneurial know how, Victoria brings an unconventional outlook on the magic between brands, people and experiences. With a Howard University MBA, her career in brand management spans across manufacturing companies such as Colgate Palmolive in New York, Wrigley in Chicago and Unilever in Toronto.
Come learn about the challenges Victoria has faced as a brand manager and the key lessons she has learned along the way.
Born in Canada, Victoria’s family is originally from Nigeria. She initially moved to the US on a soccer scholarship in 2002 and has traveled, worked and lived all over the globe. She gives back to the community by speaking at various events, blogging using her alias @AnalogBlackGirl and contributes to the diaspora movement via her pet project @SpeakNowAfrica. Above all, she believes that she has a duty to positively influence the generation after her.
Tuesday, February 12 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
PR in VR with Seth Maggard
Booz Allen Hamilton has developed Culture and Language Virtual Reality (CLVR) to train and connect leaders around the world.
During this program, Seth Maggard, Strategic Communications Coordinator with Booz Allen Hamilton at the Air Force Culture & Language Center, will present this immersive technology and share how virtual experience is shaping messaging and strategic communications planning.
Thursday, January 17 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military
Illustration & Handlettering with Carolyn Sewell
A potty-mouthed lover of all things typographic and unicorny, Carolyn Sewell is a letterer and illustrator living in Raleigh, NC.
She creates work that is lovely, irreverent, and shiny. Her year-long project of daily-drawn “Postcards To My Parents” pivoted her career from graphic design to hand-lettering. Since then, her work has been published in 5 consecutive Type Annuals for Communication Arts as well as PRINT, Grafik, HOW, CMYK, and The Washington Post. Some of her clients include Starbucks, Dairy Queen, Rite Aid, Southern Poverty Law Center and the Hillary Clinton Campaign.
At this lunch and learn, hear about Carolyn’s creative journey and her biggest lesson learned: draw something every day and be nice to your folks.
Thursday, November 15 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military
Center of Attention
Brooklyn based designer and former Coca-Cola Design Director Alex Center is known for one thing, building brands that people love. He is most well known for his work building the beverage brands vitaminwater and smartwater, which he lead the design for both before and after their acquisition by The Coca-Cola Company. (4.1 Billion dollars, nbd) Having built brands with cult followings and relevance throughout his career, Alex knows the power of design to drive culture and business. Today he runs his own branding studio CENTER, which partners with entrepreneurs to build startups with design at their center. (pun intended) Alex will share his story and the lessons he’s learned along the way.
About Alex Center
Alex Center is a Brooklyn-based designer and founder of the design and branding company CENTER. Prior to opening his own studio he worked for over a decade for The Coca-Cola Company where he led the strategy and design vision for the billion dollar beverage brands vitaminwater, smartwater and POWERADE. Over the years, Alex has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns and launched innovative new products. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2013, he began telling his story around the world with speaking engagements with The Dieline, AIGA, HOW Design Live, and as a guest on Debbie Millman’s famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine. In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design. In 2018 he left Coca-Cola to open his own company CENTER, which partners with entrepreneurs to build startups with design at their center. In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and instagramming delicious food and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.
Thursday, October 18 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
Advertising in a Transforming World
In today’s fast transforming world, what constant’s, if any, remain for advertisers and marketers? Sarah Beatty Buller, entrepreneur and former marketing executive at USA Network and MTV: Music Television will explore this question.
About Sarah Beatty Buller
Sarah Beatty Buller is an accidental entrepreneur and mission driven builder. She is the co-founder of Montgomery Builds (est. 2013), an effort to revitalize Dexter Avenue in downtown Montgomery, AL. Kress on Dexter is the symbolic “first” historic landmark building to be completed in the Montgomery Builds plan.
Prior to becoming an entrepreneur, Sarah worked for 16 years in media as the Vice President of Marketing & Global branding at MTV: Music Television and Senior Vice President of Marketing and Off-Air Creative for USA Network.
Thursday, August 16 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
Whether you’re an agency, in a corporate office, or non-profit, your PR and Marketing efforts need to be a part of a plan, and measurement needs to be an integral component.
Helen Hays, APR will walk you through how to write a plan that incorporates measurable objectives which will impress anyone in the c-suite. Don’t just say your work is valuable – prove it!
About Helen Hays
Helen is the Chief Communications Officer for the YWCA of Central Alabama. She has worked in the private sector for companies such as HealthSouth, Southern Living, and Regions; and in the public sector for UAB the Metropolitan Development Board, and now the YWCA. In between she owned her own PR consulting firm. She’s been named the PRCA Practitioner of the Year for the state and designated a Senior Practitioner from the Southern Public Relations Federation.
Thursday, June 21st // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St$18 members // $30 guests // $15 students // $20 active military
It’s our LAST Lunch and Learn for the 2017-2018 club year! We will also be awarding this year’s Member of the Year Award at this lunch.
Designing and Building Connection Join Ashleigh Axios for some tips on how communication design and community building were built up in-house at 1600 Pennsylvania Avenue during the Obama administration.
Ashleigh will show-and-tell: • How her small design team transformed daunting challenges into successful digital campaigns; • Her team’s tactics for tackling limited resources; • Overcoming impossibly quick timelines; • And experimenting while in the public spotlight.
About Ashleigh Axios As Creative Director, Ashleigh led and managed design for the White House and WhiteHouse.gov from within the Office of Digital Strategy. She was also a key part of the White House product team, pushing the White House web platforms to the next level.
Thursday, May 17th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
In today’s fast-paced world, content and creation is key.
But before you rush to share images, create a new brand identity or write your next blog post, consider this: content marketing can have many serious legal consequences. If done improperly, marketers can violate copyright law and expose themselves, their employers, and their clients to substantial legal risk, money damages and embarrassment.
Join us as Attorney LaConya Murray covers trademark and copyright basics that advertisers and marketers need to know to avoid these legal pitfalls.
About LaConya Murray
LaConya “Connie” Murray is the creator and owner of Off the Mark IP Solutions, a legal and business consulting firm based in Alabama. She represents business owners and entrepreneurs throughout the United States in the fields of trademarks, copyrights and business development.
Thursday, April 19th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
Kick off spring right with a Creative Pep Talk from illustrator, speaker, and podcast host Andy J. Miller. Andy will be talking about The Creative Career Path and embracing the creative career journey, refusing to take shortcuts and believing it’s a path that is leading you somewhere special.
About Andy J. Miller
Andy J. Miller is the founder of the Creative Pep Talk podcast. Creative Pep Talk, has been featured by Apple, BuzzFeed and Threadless. Additionally, Creative Pep Talk the book was published by Chronicle Books in the Spring of 2017. His explosive color drenched illustrations have brought hope and smiles to clients like Nickelodeon, Google, The Boston Globe, Converse and Oreo. While studying in the UK, Miller received a BA in Graphic Design at the University of Huddersfield. Miller uses exclamation points liberally(!!!!) has been known to TYPE IN ALL CAPS for no reason at all and sometimes uses emojis in business emails. The Pizza family happily live in the great city of Columbus, OH.
Thursday, March 15th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
Designing the user experience for any organization is a complex process that involves hours of analysis, design and repeated evaluation. When it comes to nonprofits, the same user experience processes are essential to focusing on that organizations mission and connecting with the constituents they serve.
In this talk, learn from two of ThinkShout’s veteran user experience designers and project managers and how they move nonprofits through the user experience journey.
ThinkShout, Inc. is a full-service digital agency based in Portland, Oregon made up of 29 developers, strategists, designers, and project managers. They provide strategic consulting and website implementations to social good organizations such as the Humane Society of the United States, the Southern Poverty Law Center, Ocean Outcomes, and Facing History and Ourselves. ThinkShout leverages cutting-edge tools to serve mission-driven organizations and tell the stories of good people making lasting change.
Tues, February 13th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St $18 members // $30 guests // $15 students // $20 active military
No longer your job seekers static resume board, Linkedin is fast becoming THE go-to destination for savvy marketers and social sellers.
But what does it take to find success on this platform?
In this lunch, you will understand the very latest do’s and dont’s for effective communication, strong relationship building, and increased professional presence that gets results.
About Paul Copcutt
A regular media resource for the $100k plus executive, Paul Copcutt’s perspectives and client actions have been featured in Elle, Money, Reuters, The Wall Street Journal and The Globe & Mail. Paul’s personal brand expertise has also been cited in several career books including the best sellers Career Distinction, The Female Brand and The Twitter Job Search Guide. This is a joint Lunch and Learn with PRCA! RSVP today to reserve your seat.
Friday January 19th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe Street $18 members // $30 guests // $15 students // $20 active military
Advertising, Disability and the Diversity Directive
A half-century after the Civil Rights Act and over two decades since the Americans with Disabilities Act, companies, and their advertising agencies still struggle to create messaging that accurately reflects a diverse make-up.
1. Educate in an easy-to-follow yet engaging style on the size, scope and buying power of minorities and in more detail, that of people with disabilities, the largest minority group in America.
2. Bring powerful stories and examples of the transformation of portrayal and inclusion of people with disabilities in advertising.
3. Elevate the presentation with ideas on how attendees can increase connections with diversity and inclusion in their work and how inclusion is beneficial to club membership growth, program ideas, and community engagement.
Josh Loebner is the Director of Strategy for Knoxville-based advertising agency, Designsensory. He is the author of the blog, advertisinganddisability.com and is a noted speaker and resource for journalists and industry leaders, most recently featured as an industry expert in New Mobility magazine’s cover story on advertising and disability.
He is partially blind and visually impaired, which gives him a unique perspective and he always clearly sees the best in everyone.
Thurs, November 16th // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military
Almost every brand wants to be a cool teen and culturally relevant on social, but not every brand can master it … and definitely not overnight.It takes a strong strategy, a steady brand voice and a consistent presence over time to win hearts on the interwebs.
Come see how the team behind the most retweeted tweet of all time (#NuggsForCarter) helped Wendy’s become a cool brand in social media, and nine time Cannes Lion winner in three easy steps.
About VML VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Dell, Ford, the Kellogg Company, Kimberly-Clark, Motorola, PepsiCo, Sprint, and Wendy’s.
This month, AAF Montgomery service project is Toys for Tots.
The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to less fortunate children in Montgomery and surrounding areas.
What to donate
Toys for Tots will accept new and unwrapped toys.
Where to bring
We will be collecting items at the November Lunch and Learn, November 16th, and thoughout the month of November.
If you have any questions, please contact our Public Service Chair Venessa Funches.
Thursday October 19 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe Street $18 members // $30 guests // $15 students // $20 active military
Creating Social Change Through Communications: Love Has No Labels Case Study
For 75 years, the Ad Council has been the leading producer of public service advertising in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness. Our icons and slogans are woven into the fabric of American culture – from Smokey Bear, to “A mind is a terrible thing to waste,” to “Friends don’t let friends drive drunk.”
Learn how the Ad Council uses communications for social change through a look at Love Has No Labels, a campaign taking a unique approach to one of today’s most pressing issues, bias, and discrimination.
Thurs, Sept 21, 11:45am-1:00pm // Capital City Club, 201 Monroe Street $18 members, $30 non-members, $15 students, $20 active military
As a retailer for the first 15 years of her professional life, Darlene Rotch sold top-shelf luxury goods to consumers. She was intrigued at how the right message applied through targeted marketing accelerated sales: audience perceptions created tangible results.
And with that idea in mind, Darlene created Panorama Public Relations and has had success working with companies such as Belk, Pandora jewelry, and Publix.
In this talk, learn how Darlene works with clients to define success in ways that are strategic and measurable and integrate traditional PR tactics with creative grassroots campaigns.