Thurs, Sept 21, 11:45am-1:00pm // Capital City Club, 201 Monroe Street
$18 members, $30 non-members, $15 students, $20 active military
As a retailer for the first 15 years of her professional life, Darlene Rotch sold top-shelf luxury goods to consumers. She was intrigued at how the right message applied through targeted marketing accelerated sales: audience perceptions created tangible results.
And with that idea in mind, Darlene created Panorama Public Relations and has had success working with companies such as Belk, Pandora jewelry, and Publix.
In this talk, learn how Darlene works with clients to define success in ways that are strategic and measurable and integrate traditional PR tactics with creative grassroots campaigns.