Thursday, August 16 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military
Whether you’re an agency, in a corporate office, or non-profit, your PR and Marketing efforts need to be a part of a plan, and measurement needs to be an integral component.
Helen Hays, APR will walk you through how to write a plan that incorporates measurable objectives which will impress anyone in the c-suite. Don’t just say your work is valuable – prove it!
About Helen Hays
Helen is the Chief Communications Officer for the YWCA of Central Alabama. She has worked in the private sector for companies such as HealthSouth, Southern Living, and Regions; and in the public sector for UAB the Metropolitan Development Board, and now the YWCA. In between she owned her own PR consulting firm. She’s been named the PRCA Practitioner of the Year for the state and designated a Senior Practitioner from the Southern Public Relations Federation.