The American Advertising Federation of Montgomery

AAF Montgomery Events

November 15 Lunch & Learn: Alex Center

November 15 Lunch & Learn: Alex Center | AAF-Montgomery

Thursday, November 15 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St

$18 members // $30 guests // $15 students // $20 active military

Center of Attention

Brooklyn based designer and former Coca-Cola Design Director Alex Center is known for one thing, building brands that people love. He is most well known for his work building the beverage brands vitaminwater and smartwater, which he lead the design for both before and after their acquisition by The Coca-Cola Company. (4.1 Billion dollars, nbd) Having built brands with cult followings and relevance throughout his career, Alex knows the power of design to drive culture and business. Today he runs his own branding studio CENTER, which partners with entrepreneurs to build startups with design at their center. (pun intended) Alex will share his story and the lessons he’s learned along the way.

About Alex Center

Alex Center is a Brooklyn-based designer and founder of the design and branding company CENTER. Prior to opening his own studio he worked for over a decade for The Coca-Cola Company where he led the strategy and design vision for the billion dollar beverage brands vitaminwater, smartwater and POWERADE. Over the years, Alex has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns and launched innovative new products. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2013, he began telling his story around the world with speaking engagements with The Dieline, AIGA, HOW Design Live, and as a guest on Debbie Millman’s famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine. In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design. In 2018 he left Coca-Cola to open his own company CENTER, which partners with entrepreneurs to build startups with design at their center. In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and instagramming delicious food and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.

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October 18 Lunch & Learn: Sarah Beatty Buller

October 18 Lunch & Learn: Sarah Beatty Buller | AAF-Montgomery

Thursday, October 18 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military

Advertising in a Transforming World

In today’s fast transforming world, what constant’s, if any, remain for advertisers and marketers? Sarah Beatty Buller, entrepreneur and former marketing executive at USA Network and MTV: Music Television will explore this question.

About Sarah Beatty Buller

Sarah Beatty Buller is an accidental entrepreneur and mission driven builder. She is the co-founder of Montgomery Builds (est. 2013), an effort to revitalize Dexter Avenue in downtown Montgomery, AL. Kress on Dexter is the symbolic “first” historic landmark building to be completed in the Montgomery Builds plan.

Prior to becoming an entrepreneur, Sarah worked for 16 years in media as the Vice President of Marketing & Global branding at MTV: Music Television and Senior Vice President of Marketing and Off-Air Creative for USA Network.

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August 16 Lunch and Learn: Helen Hays

August 16 Lunch and Learn: Helen Hays | AAF-Montgomery

Thursday, August 16 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$18 members // $30 guests // $15 students // $20 active military

Whether you’re an agency, in a corporate office, or non-profit, your PR and Marketing efforts need to be a part of a plan, and measurement needs to be an integral component.

Helen Hays, APR will walk you through how to write a plan that incorporates measurable objectives which will impress anyone in the c-suite. Don’t just say your work is valuable – prove it!

About Helen Hays
Helen is the Chief Communications Officer for the YWCA of Central Alabama. She has worked in the private sector for companies such as HealthSouth, Southern Living, and Regions; and in the public sector for UAB the Metropolitan Development Board, and now the YWCA. In between she owned her own PR consulting firm. She’s been named the PRCA Practitioner of the Year for the state and designated a Senior Practitioner from the Southern Public Relations Federation.

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