The American Advertising Federation of Montgomery

Fresh Ink

October 21, 2015

UPDATED: City of Montgomery’s Request for Proposals


We just received this from the City of Montgomery! Definitely an exciting opportunity for someone:

Overview

The City of Montgomery is currently accepting proposals for earned, paid and owned media management and planning — including but not limited to traditional media buying, social media planning, creative development, digital initiatives, research of present buy opportunities and successful campaign implementation — to assist in securing efficient placement of paid, earned and owned media to further its Capital of Dreams branding campaign. The campaign will target potential visitors and residents by positioning Montgomery as a destination ripe with opportunity, entertainment and success. Secondary goals include building on current owned media channels to increase engagement across all platforms, while communicating with River Region residents who are not digital citizens via traditional forms of media.

Furthermore, the campaign administrator will run cost efficient and effective operations in order to best utilize limited budget and tax payer money. Ideally, we envision a fiscally responsible campaign that relies on precise targeting via strategic media buys and placements to best hit the aforementioned goals.

DEADLINE for proposals is November 12th. Click here to read the full RFP for more details and how to enter.

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