The American Advertising Federation of Montgomery

Fresh Ink

June 30, 2016

Matrix wins big at PRSA Awards

Congrats to club member Matrix, LLC and the Alabama Nursing Home Association for winning an Award of Excellence in Integrated Communications—Associations for their campaign last year called “Stand Tall Alabama.”

Awarded annually since 1944, the Silver Anvil Award is considered the public relations equivalent of an Oscar or Grammy. According to PRSA, the award recognizes programs that incorporate sound research, planning, execution and evaluation and meet the highest standards of public relations performance. Silver Anvils are awarded in 13 categories and various subcategories.

ANHA and Matrix, LLC created “Stand Tall Alabama” to help inform the Alabama Legislature about the importance of fully funding the Alabama Medicaid Agency during the Second Special Session of 2015. The integrated communications campaign incorporated social media, grass roots advocacy and advertising to successfully engage voters to contact lawmakers and encourage them to approve Medicaid funding proposals. To read more, check out:

Pictured: AAF Montgomery board member Summer Barrett Patterson and ANHA Director of Communication John Matson

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