The AAF’s Mosaic Center for Diversity, Equity, Inclusion & Belonging in Advertising implements all of the AAF’s multicultural and diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues. The Center’s mission includes the development of new programs and services to recognize and develop diverse talent and promote broad and realistic portrayals of multicultural communities.

aaf mosaic center

Learn more about the center and find webinars you can share with your members.

diversity smartbrief

Sign up for AAF’s Mosaic Center SmartBrief, the smarter way to stay on top of diversity and inclusion in the advertising industry. 

mosaic principles

The American Advertising Federation’s (AAF) Mosaic Council is the advertising industry’s preeminent think tank on diversity and inclusion. To create a foundation for the Mosaic Council’s work, the members have created the AAF’s Mosaic Principles. These Principles offer agencies and companies at large the recommendations needed to institute common diversity practices that are essential to addressing the demands of our consumers.

change the narrative tool kit

In response to the data and to facilitate institutional changes in the way African-American women are depicted in the media, we’ve developed a step-by-step guide to help you organize and implement panel discussions in your community. Our goal is to gather ideas from the panel discussions and use the research to develop guidelines for critical thinking in order to assist consumers in discerning content.