[ American Advertising Federation Montgomery ]
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nationwide grassroots network of corporate partners and advertising professionals are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern.
AAF Montgomery works locally to keep on tabs for any issues arising at the city or state level that could affect our livelihoods.
THE IMPORTANCE OF ADVERTISING IN ALABAMA
Over $74 Billion in economic activity.
Advertising helped generate $74.741 billion in economic activity in Alabama.
There are over 348,000 advertising jobs.
In Alabama, advertising helped support 348,428 jobs, or 17% of all jobs in the state.
Every 1 advertising job supported 56 Alabama jobs across other industries.
Few other services have as broad an effect on the overall economy.
ALABAMA’S SECOND CONGRESSIONAL DISTRICT
Over $10 Billion in economic activity.
Advertising helped generate $10.475 billion in economic activity in AL-2.
There are over 47,000 advertising jobs.
Advertising helped support 47,582 jobs in AL-2. In Alabama, advertising helped support 348,428 jobs, or 17% of all jobs in the state.
Source: The Advertising Coalition (TAC), is an organization comprised of media companies and national trade associations representing advertising-centric members. For nearly three decades, it has advocated for the fair taxation of advertising-related expenses.
Advertising is the lifeblood of a modern economy. Every dollar spent on advertising has a multiplier effect on the economy, fueling sales, supplier purchasing, and increasing power for consumers. Advertising supported nearly 20 percent of the U.S. gross domestic product in 2020, generating $7.1 trillion in sales.
Advertising makes markets more competitive and efficient. Advertising allows businesses of all sizes to reach the right consumers more quickly and easily. This is especially crucial for small and Main Street businesses that rely on advertising to achieve competitive footing against more established brands. For consumers, it leads to lower prices, more choices, and more overall satisfaction as they are empowered to connect with the brands and products that enable self-expression.
Advertising supports American jobs. Advertising supported 28.5 million American jobs in 2020, by spurring sales for producers as well as revenue for advertisers. Few other services have as broad an effect on the overall economy. Every advertising job supports 51 jobs across other industries.
Advertising spurs innovation. The creators of the next great American product or service must use advertising to connect with consumers interested in innovation. Without it, the American economy loses efficiency, becomes less competitive, and potentially misses new economic growth opportunities.
get national updates
Emailed monthly during the congressional year, this newsletter provides a brief overview of advertising-related policy and legislative developments on the federal, state and local levels.
The AAF’s Government Affairs team is constantly working with federal, state and local legislators on issues concerning the advertising industry. This includes appeals to Congress through letter-writing, engaging local media outlets to inform the public, and providing testimony at legislative hearings across the country.
legislative comments & testimony
The AAF, often in coordination with others, works on behalf of the industry to provide comments and testimony on newly emerging and evolving legislative and regulatory issues affecting the advertising community. Issues included data privacy, advertising taxes, First Amendment rights and other areas of concern.