The Mosaic ADDY® Award may be given to any entry, from any category, that best exemplifies a spirit of diversity and inclusion. Criteria for this award are a demonstration and understanding of and sensitivity to multicultural audiences’ needs, concerns, and buying practices.


The American Advertising Awards judges pick the winners from the entire pool of entries at their discretion. Entrants do NOT submit directly for these awards. Depending on the submissions received, judges may award a Mosaic ADDY® in the Professional and/or Student competitions.

NOTE: This is a special local award. It does NOT automatically advance to the District competition. The entry would have to be awarded a Gold or Silver ADDY® to be eligible to advance to the District competition.

The purpose of the Mosaic Initiative is to fill gaps created by implicit and explicit bias toward marginalized groups in the advertising industry. Specifically, we help to increase the representation of diverse groups in front and behind the scenes, teach decision-makers how to recognize and eliminate discrimination and award those who are making a concerted effort to give a voice and opportunities to the historically excluded.